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Professional Planner is recognised as the leading monthly publication for in-depth features and analysis of key issues and events that affect you, your business and your profession.
Financial planners must redefine how they sell themselves if they want to survive. That means becoming the means through which clients access myriad professional services.
For Trent Rose, a childhood trip to the bank with his father helped spark an interest that turned into a career.
Electronic direct mail has made engaging with clients easier for small businesses; proper use of automation, big data and calls to action will lead to success.
Professional associations serve the public interest, not their members. Planners and groups that don’t understand this don’t serve anyone particularly well.
The property boom may finally be about to bust 3,312 views 
FPA proposes 100 points of qualification and single exam for all 1,228 views 
Shadow Shopping Survey: Nothing sells like value 818 views 
Do’s and don’ts of estate planning 812 views 
Don’t hold your breath waiting for the property ‘bubble’ to burst 792 views The Australian financial planning industry is evolving and going through lots of change.
Professional Planner is the leading voice for financial planners where they can learn about industry standards, get news, information, debate and develop new ideas.
