Marketing
Spruce up your digital ‘shopfront’
To engage with clients and leads, it’s imperative your website’s content be jargon-free – and whatever you do, ditch as many technical terms as possible.
Marketing
Marketing
Maximise your marketing spend
Knowing your target market and how you onboard your clients will help maximise your marketing spend, Anthony O’Brien writes.
Marketing
Client pipelines are built piece by piece
Good lead generation means playing the long game. Regularly producing customer-focused content pays off in customers over time.
Marketing
Some useful information softens them for the pitch
Audiences want content that informs them and demonstrates an understanding of their needs. Once they get it, they’ll be more receptive to sales material.
Marketing
Some ideas to freshen up your content
If you’re struggling to come up with ideas to keep the new material flowing, here are some tips to help you mine your experience for all the content it’s worth.
Marketing
Marketing’s biometric, personalised frontier
Data and technology are coming together to make tailor-made approaches that provide the simplicity that consumers love.
Marketing
Nike just did it, should you?
The apparel company might well benefit from its campaign featuring controversial US athlete Colin Kaepernick. Such a gamble might work for you, too.
Marketing
A fast pitch is a good one
In today’s forest of marketing buzzwords where I’ll trade you your “value proposition” for my “gamification”, the humble elevator pitch still has a role in promoting your business.