Future of Financial Advice (FoFA) flashpoints like opt-in will eventually die down and the industry can get on with the real issue: accurately pricing financial advice.

This is the view of Deen Sanders, chief professional officer at the Financial Planning Association (FPA), who believes financial planners have a professional obligation to tackle the uncertainty that exists around the value of advice.

“This is probably the next challenge for the financial advice profession; how do we measure value?” he asks. “How do we identify the concept of professional value in advice?”

To watch a short interview with Sanders, click below.

To hear the thoughts of Paul Barsby, national sales manager, Financial Planning Association, on the Dealer Group Summit 2012, click on the video below.

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