The value of advice is next big debate: FPA

14 June 2012 12:49

Future of Financial Advice (FoFA) flashpoints like opt-in will eventually die down and the industry can get on with the real issue: accurately pricing financial advice.

This is the view of Deen Sanders, chief professional officer at the Financial Planning Association (FPA), who believes financial planners have a professional obligation to tackle the uncertainty that exists around the value of advice.

“This is probably the next challenge for the financial advice profession; how do we measure value?” he asks. “How do we identify the concept of professional value in advice?”

To watch a short interview with Sanders, click below.

To hear the thoughts of Paul Barsby, national sales manager, Financial Planning Association, on the Dealer Group Summit 2012, click on the video below.

advice, debate, Deen Sanders, FPA, next, pricing, profession, value

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