Half of high net worth (HNW) women listed a “range of different investment options” as a top priority when engaging with a financial adviser compared to 34 per cent of men, according to research from JBWere.
The study, conducted in partnership with CoreData, found women also strongly consider the adviser’s track record, transparency and communication skills.
However, the research found that HNW have similar risk profiles to men, with one in five identifying as an aggressive investor.
A full 100 per cent of HNW women felt they had a moderate or good knowledge of the relationship between investment risk and return, with men slightly lower at 96 per cent. Most of them invested in real estate (63 per cent), Australian shares (59 per cent), and cash (51 per cent) as of December 2023.
Three in five HNW women (62 per cent) already have an ongoing relationship with a financial adviser and are most likely to engage when they feel they need support for their investments or when receiving an inheritance.