AMP’s North wrap products, North and MyNorth have collectively hit $25 billion in funds under management (FUM), with AMP’s flagship wrap platform MyNorth reaching $4.4 billion FUM since its February 2016 launch.

AMP Director of Superannuation Patricia Montague said MyNorth’s strong growth has been driven by its new and flexible investment menus giving customers greater choice, and by its sophisticated user experience and competitive pricing.

“Enhanced fee capping and family aggregation as well as improved account reporting and tablet compatibility has made MyNorth highly appealing to customers and financial advisers,” Ms Montague said.

“MyNorth caters to customers with a broad range of investment needs, from people with simple and straight forward requirements, through to people with complex portfolios.

“Our focus remains on how our platforms support adviser efficiency, offering them more flexibility and control so they can continue to implement the strategies they choose, whatever their advice model.

“We’re focussed on making it simple for our customers to access the things that are important to them, like correspondence and statements through an online filing cabinet.”

Research house SuperRatings has just given MyNorth Super and MyNorth Pension a Platinum rating, the highest rating that can be achieved.

AMP has also been recognised by the Customer Service Institute of Australia, winning the Friendly Award for Superannuation. Based solely on consumers’ experiences, the award recognises the providers of the friendliest customer service across 15 key industries.

Ms Montague said it’s encouraging to see product enhancements and competitive investment options helping achieve a top rating for MyNorth and rewarding to be recognised for customer service excellence.

Source: AMP

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