Leading investment and superannuation platform provider HUB24 (ASX: HUB) today announced a new white label partnership with Lifespan Financial Planning.

Lifespan, one of Australia’s largest privately owned financial planning networks, supports more than 110 offices throughout Australia, and has over $1.5 billion in funds under advice. Of the 140 authorises representatives across the nation nearly two thirds are accountants in public practice.

The white label arrangement will provide Lifespan’s network of representatives access to HUB24’s award-winning investment administration and a range of customised portfolios. The new platform is expected to launch in April and will include an investor directed portfolio service (IDPS), and a super/pension service.

Lifespan CEO, Eugene Ardino said “We searched the market for a platform provider with the best technology to enable us to efficiently deliver our own unique investment offering. Lifespan has been offering clients access to its limited managed discretionary account services since 2011, and HUB24’s superior platform technology means we can provide a second offering which will combine managed portfolios of Australian and international direct equities with managed funds inside a customised investment solution. This will provide more choice for our advisers, plus a more flexible and tax effective solution for many of our clients.”

Mr Ardino added “Lifespan is proud to be a non-aligned, privately owned group that remains free of the vested interests associated with having institutional parents. HUB24 is the perfect fit for us from a values perspective, and its state of the art platform and managed portfolio offering will further support our practices and complement our existing more traditional platform offering, enabling us to continue to provide leading advice and services to clients.”

HUB24 Managing Director Andrew Alcock said: “We’re proud to partner with such a quality advice group and we’re looking forward to working with Lifespan’s extensive network of representatives.”

“We continue to experience strong demand for our wealth management platform, which offers leading-edge technology and broad and unbiased choice for independently-minded advisers,” Mr Alcock said.

Source: HUB24

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