IOOF today unveiled the latest enhancements to its Pursuit online trading and transaction platform, making the platform more powerful, easier to use and more efficient than ever before.

The platform transformation includes significant upgrades to Pursuit’s online transaction, share trading and corporate actions capabilities.

The enhancements empower advisers to:

– Place all buy and sell transactions on all investments in one place via the Order Pad, including managed funds, shares and term deposits (buy only)

– Buy and sell immediately. Advisers can place a buy order with the proceeds of a sell order immediately, without waiting for the proceeds to clear, saving time and minimising the amount of time clients are out of the market

– Reach the market in real time as all share trades are made via straight through processing

– Eliminate errors,  by using the built in validation function

– Track all submitted and saved trades via the Order Monitor

Advisers are also able to more easily manage corporate actions for clients via a new portal.

Chris Weldon, Head of Platform Products at IOOF, said the upgrades to IOOF Pursuit made it easier than ever for advisers to administer their clients’ investment portfolios.

“Many industry platforms have become quite complex to operate and as a result most advisers don’t use all the bells and whistles that are available.

“IOOF embraced the challenge of providing our advisers with a sophisticated online trading and transaction solution that was simple to operate. We wanted to empower advisers and ensure their clients received the full benefits.

“This is exactly what I think we have achieved. IOOF Pursuit is a very smart, intuitive and powerful system that is also very easy to use,” Mr Weldon said.

“Interested advisors and their support staff can contact IOOF to book a demonstration of the new online trading capabilities or can take part in a 45 minute training webinar,” he added.

Source: IOOF

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