AdviserLogic is heeding a call from financial advisers for greater software integration by publishing its Application Programming Interface (API). The API allows third-party software applications to both add and take AdviserLogic data and responds to a key theme identified in Investment Trends research.

“Recent Investment Trends research revealed that 88% of advisers surveyed are seeking integration enhancements that benefit their businesses,” said Recep Peker, Head of Research, Wealth Management with Investment Trends.

AdviserLogic’s Head of Product Development, Daniel Gara said, “We have long been able to integrate third party applications into our solutions and now, with the publication of our API, others can integrate their solutions with AdviserLogic, without referring back to us.”

Mr Gara said what this means for advisers is that if they have a tool and want to use it with client data that’s inside AdviserLogic, they can. “What we have created is an open system. Users can now send a message to our server which sends data back to them or, conversely, sends data to us. The API ensures data is encrypted both ways.”

The focus, he said, is on making the experience as flexible as possible and in the process improve efficiencies. “We want our users to enjoy what we offer, if they think it’s right for them,” he said. “Different advisers will want different features but the ultimate aim is always increased efficiency – that’s the whole point of employing fintech and robo-advice.”

Mr Gara said that in publishing the API, AdviserLogic had to learn to ‘let go’. “The fact is, we don’t need to be intimately involved in everything our users do with the technology we provide to them and if we try to control the way they use it, we may be stifling our own development – because some people might use our technology in ways we haven’t even thought of. So, bottom line, if our users want to do something different, we won’t stop them.”

AdviserLogic will also be extending functionality to other companies in the fintech space. “It’s how every modern app out there in the world outside our own already operates, it’s the way of the future for financial services technology and frankly, it is the way all technology providers in our space should be doing it,” Mr Gara said.

Source: AdviserLogic

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