Macquarie’s Wrap investment platforms – Macquarie Wrap Manager and Macquarie Wrap Consolidator – have been ranked first and second overall in the 2015 Wealth Insights Platform Service Level Report.
The report, which surveyed 927 financial advisers nationwide, found that Macquarie Wrap Manager achieved the highest overall satisfaction score of 8.02 out of 10, while Macquarie Wrap Consolidator achieved 7.89.
The findings revealed satisfaction levels across various areas, with Macquarie’s two platforms ranking first and second in a number of categories, including: IT and web functionality, ease of doing business, business development (BDM) support / practice development support and administrative support.
Justin Delaney, Head of Wealth Product for Macquarie’s Banking and Financial Services Group, said Macquarie is delighted to be recognised in this independent industry survey. “As a business that is focussed on collecting and acting on feedback from the advisers who use our platforms every day, this report provides us with valuable insights into how they view the service and support we provide,” Mr Delaney said.
“We’re proud to have been ranked first and second across a number of categories and believe this is due to the continuous evolution of our platforms to ensure we keep delivering what advisers need to service their clients to a high standard and run an efficient business.
“We’ve made enhancements during the past 12 months in direct response to adviser feedback. This included requests for more tailored investment solutions and an expanded choice of assets, which led to the addition of separately managed accounts to the platforms, as well as international listed securities and domestic fixed income securities as investment options.”
When the report delved into practice development support and support from BDMs, both Macquarie platforms ranked first and second for their team’s product knowledge, with Macquarie Wrap Consolidator also topping the list for the team’s ability to add value to an adviser’s business.
“Our training and relationship managers are an important part of our overall service proposition, as they spend time in advisers’ businesses working with them and their staff to ensure they are maximising use of our platforms within their practices for the benefit of their clients and the overall efficiency of their operations, “ Mr Delaney said.
“For us, wrap platforms go beyond simply a software solution, it is about how we can seamlessly bring together a number of elements across service, support and functionality.”
The report found that when it came to IT and web functionality, advisers were looking for well integrated IT systems which make it easy for them to do business, online portfolio management tools, range and functionality of online transactions and the ability to create and manage their own model portfolios, all areas where Macquarie’s platforms took first and second positions.
“It’s encouraging to see that advisers are experiencing the benefits of the investment we’ve made in technology to date and over the coming year our work in the digital space will continue,” Mr Delaney said.
“When it comes to technology, we are looking to integrate smart online and digital solutions that we know will make a difference to the adviser and client experience.”
