Lonsec Stockbroking has further strengthened its unique wholesale broking offer to financial advisers, significantly growing its team and rolling out new technology to help planners better manage their client portfolios.
In an industry-first, Lonsec has partnered with GBST to offer clients a white label FrontOffice solution. It will plug into Lonsec’s research capability as well as integrate with the new iRate technology.
Lonsec FrontOffice, is a cloud-based practice management tool that allows planners to effectively manage ‘clients’ rather than ‘accounts’, providing financial advisers with a complete solution to manage whole-of-client net wealth.
“This is a paradigm shift for advisers,” said Lonsec Stockbroking CEO John Murray. “Often individual clients will have more than one account – for example a personal account, a joint and an SMSF – the Lonsec FrontOffice solution aggregates this account data at the client level, not only giving the adviser access to their total net worth but also a snapshot view of total active orders in the market for that client regardless of whether they are equities, ETFs or the new ASX mFund service.”
“Lonsec is focusing more on new technology and tailored products to provide financial planners with an advantage. Our end goal is to provide our clients with one platform that consolidates the many desktops that planners currently use. Lonsec FrontOffice is a significant step on this journey.”
Lonsec FrontOffice will create capacity within an adviser’s admin team – allowing users to instantly regenerate contract notes; access a client’s full transaction and trading history; in addition to generating an array of business intelligence reporting. The tool also provides bulk email capabilities to allow advisors to search and dispatch to clients based on pre-determined profiles.
The roll out of Lonsec FrontOffice started earlier this month.
To ensure a smooth and effective uptake Ian Aspinall joined Lonsec Stockbroking in early December as Head of Business Development. Ian brings over 17 years’ experience in the financial services industry, most recently working with GBST.
As a first phase Ian will work with dealer groups and independent financial advisers to introduce the Lonsec FrontOffice solution to their practice before focusing on new opportunities to promote the firm’s outsource execution and investment strategies, particularly its technology and integrated product capacities.
Growing the team
CEO John Murray said as a wholesale only broker, Lonsec Stockbroking is in a unique position and this has been further strengthened with a number of recent appointments to its Melbourne-based team:
Christine Cooper is an accredited securities dealer in Australian and international shares, fixed interest and margin lending. She joins Lonsec Stockbroking as a Wholesale Equity Dealer. Christine’s experience in stockbroking has spanned eighteen years, the last ten years as a client adviser at Patersons Securities Ltd and Tolhurst Ltd servicing both private and sophisticated investors.
Sarah Fillmore recently joined the desk as Investment Adviser. Sarah commenced her career within the Finance Industry nearly 20 years ago, developing a career within Institutional and High Net Worth retail advisory and working for a number of top tier stock broking firms.
Tim Weaver recently joined the desk as a Dealer’s Assistant. Prior to joining the Lonsec team, Tim has worked as a para planner in the financial planning industry for the years before making the switch to stockbroking.
Enrique Navarro joined the Melbourne based middle office in early January as Lonsec moves to deliver superior operational support to our intermediary client base. Enrique’s 18 years operational experience has facilitated him becoming a subject matter expert in Sponsorship and Deceased Estate processing. Enrique is also a specialist in mechanics around market settlement to platforms and Corporate Actions
Further reinforcing Lonsec’s commitment to investing in the operational element of the broking business, Melbourne-based Jacqueline Moore was also recently appointed to the role of Chief Operating Officer. Jacqueline has 15 years’ experience in financial services, spanning operational roles in Institutional, Retail and Wholesale broking and was most recently at Morgan Stanley Wealth Management as Senior Manager, Operations.
“We are committed to helping financial planners efficiently and effectively manage their client portfolios. This investment in technology and growth of our team will help us even better deliver on this commitment in 2015,” Mr Murray concluded.
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