Another 32 financial advisers have been added to the Most Trusted Advisers Network (the Network), designed to serve as a referral source for consumers to advisers that other consumers profoundly trust, making a total of 64 advisers on the register and consumer-facing App.
Beddoes Institute, a data and benchmarking company that works across all major stakeholder groups in the financial services sector, launched the Network in August this year after analysing thousands of client ratings from a survey of over 150 advisers and identifying an objective benchmark of exceptional client service and performance – a Net Promoter Score (NPS( (note 1) of 50 or more. Director of Beddoes Institute, Dr Adam Tucker, said members of the Network have an average NPS® of 72, which represents one of the highest results the company has seen.
“We are seeing phenomenal results from these advisers,” he said, “And their clients are gaining better outcomes than we have seen from other adviser relationships. The survey process is tough, and it is honest. Under a confidentiality agreement and with the consent of their clients, advisers have to hand over their whole client base to us for review.”
The 32 advisers join the first 32 invited into the Network in August, and have proven to be the best of the best in terms of keeping clients on track with their financial plan, having more satisfied clients, and having stronger relationships with clients than other advisers surveyed.
“Advisers in the Most Trusted Advisers network are assessed every 12-18 months and must re-qualify in order to continue to belong to the Network. They cannot pay to belong,” Mr Tucker said. “We have just had David Clark of Clark Pacific and Anne Graham of McPhail HLG Financial Planning re-qualify, so we know that the process is continually rewarding the advisers for their hard work and also keeping them accountable.”
Consumers can source an adviser in the Network via the free Most Trusted Advisers App. “The App enables consumers to find an adviser who has really happy clients. We have gone direct to the clients and they have provided us with honest and detailed feedback,” Dr Tucker said.
NEW MOST TRUSTED ADVISERS
Bryen Guy, Carrington Financial Services
Brett Waters, Kingston Financial Services
Steve Crawford, Experience Wealth
Scott Brouwer, Prosperum Wealth
Sasha Topolcsanyi, Prosperum Wealth
David Jennings, Prosperum Wealth
Bronwyn Cant, Vizion Financial Planning
Christine Swanson, Prominent Financial Planners
Christopher Bailie, Financial Footprint
PJ Byrne, Mr Insurance
Catherine Robson, Affinity Private
Eleanor Dartnall, Dartnall Advisers
Tim Perrin, Complete Financial Balance
Tapel Cafer, Complete Financial Balance
Kyle Thompson, Complete Financial Balance
Graham Campbell, Complete Financial Balance
Julia Schortinghuis, Lighthouse Capital
George Vassiliou, Lighthouse Capital
Bernard Schortinghuis, Lighthouse Capital
Sam Gawenda, Rising Tide Financial Services
Matt Hale, Rising Tide Financial Services
Craig Bigelow, Rising Tide Financial Services
Troy Theobald, Robina Financial Solutions
Natalie Goodall, Robina Financial Solutions
Darko Zigic, Robina Financial Solutions
Finn Kelly, WE Private
William Bracey, Sydney Financial Planning
Richard Stewart, Sydney Financial Planning
Michal Bodi, Sydney Financial Planning
Ryan Merrett, Tribeca Financial
Alistair Lee, Tribeca Financial
Edward Skok, Whittle & Skok Financial Services
Notes
The NPS® is a powerful loyalty metric which has been linked to profitability and growth in a wide range of businesses. An NPS® higher than zero is regarded as ‘good’ while an NPS® of 50+ is regarded as excellent. Advisers must achieve an NPS® of 50 or more in order to qualify for membership of the Most Trusted Advisers network. Net Promoter, NPS, and Net Promoter Score are trademarks of Satmetrix Systems, Inc., Bain & Company, Inc., and Fred Reichheld.
