Leading life insurer AIA Australia has received two awards for its recently launched AIA Vitality program, winning CANSTAR’s Innovation Excellence Award and the AFA’s Innovation Award for the Best Risk Product of 2014.
AIA Australia officially launched Vitality, the world’s largest science-backed health and wellness program, into Australia on March 6th, following a successful pilot of the program undertaken with a limited number of financial advisers in late 2013. With more than five million members across South Africa, UK, USA, China and Singapore, the Vitality program uses the latest research in behavioural economics, incentivisation and wellness to stimulate people to take the first steps towards healthy living, and to make these lifestyle changes permanent.
Branded ‘AIA Vitality’, the fully integrated program is being sold through financial advisers to people who purchase an eligible life insurance policy with AIA Australia. A 7.5 per cent upfront discount on insurance premiums will be offered to members who sign up for an eligible lump sum insurance policy with potential for ongoing premium discounts and cashbacks. The program looks to support members with tools and partners to know your health, improve your health and be rewarded for it through a range of reward partners.
Peter Crewe, Chief Executive Officer of AIA Australia, believes the awards are great recognition for the hard work done by the business to launch AIA Vitality.
“After two years of primary and secondary research we brought AIA Vitality to Australia, and now we’re hitting the ground running. An extraordinary amount of work has gone into getting us to this point, and the recognition by the industry will help us to build momentum in the market.
“We are convinced that AIA Vitality can have a positive impact on Australia’s health, while at the same time revolutionising the life insurance industry. By shifting the conversation with clients to that of preventative health and wellness and finding new ways to encourage Australians to stay healthy, we believe that we can improve engagement with our products as well as tackle the chronic illness epidemic facing Australia.”
The CANSTAR and AFA awards come on the back of continued recognition for AIA Australia in the industry, having recently been awarded ANZIIF’s Life Company of the Year 2013.
AFA CEO Brad Fox Mr Fox singled out AIA Australia for special recognition on its award win.
“The AFA’s theme for 2014 is Innovate: Think, Create, Act, so we are very excited to see how the AIA Vitality initiative has challenged the fundamental way insurance connects with consumers. It’s a new conversation”, he said.
More information about the program is available at: www.aiavitality.com.au
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