SMSF
‘No frequent flyer number’: Super fund homogeneity alienates high-balance members
The SMSF sector has capitalised on the poor service offered by APRA-regulated funds as members with larger balances look to an alternative that offers personalised advice in a uniquely customised fund, according to research from CoreData. For those members, value for money is a higher priority than pricing and are willing to pay for a premium service.
Chris DastoorFebruary 21, 2025
