The Entireti Foundation plans to raise $100,000 to reach $1 million in total donations since the inception of the charity backed by the country’s largest licensee owner.
The foundation was founded in 2011 as the Fortnum Foundation but has since re-branded along with the overall company.
The foundation donated $51,000 last year, boosting total giving since inception to $900,000.
The charity has traditionally been focused on causes including supporting vulnerable women and children, but at the foundation’s annual general meeting in December, the decision was made to broaden the charity’s scope to include other causes like supporting the homeless and mental illness.
Entireti’s newest member firms – the group acquired Australian Unity’s and AMP advice arms – are behind the push to expand the charity’s scope.
The AMP licensees – which now fall under the Akumin branding – will continue to support the AMP Foundation as well as the Entireti Foundation.
According to Adviser Ratings data, Entireti has more than 1000 licensed advisers as well as another 450 advisers that use its self-licensed service provider, Entireti Alliances.
In 2025, the foundation supported Love Mercy, Finnan’s Gift, Global Development Group, Moira Kelly Creating Hope Foundation, Zephyr Education and Beat the Burn.
Entireti group chief executive Neil Younger said the firm plans to increase the awareness of the foundation at conference, professional development days and events to give more people to contribute.
“We often talk about our strategic plans to deliver more services and help advisers efficiently deliver quality advice and grow their business, but we’re also passionate about philanthropy and giving back,” Younger said.
Through its partnership with Love Mercy Australia, Entireti has helped support more than 32,000 women in Northern Uganda via the Cents for Seeds program which helped fund financial literacy training and emergency healthcare and medical services.
“Entireti has been part of creating transformational change for thousands of lives in Uganda, change that will continue for generations to come,” Love Mercy Australia CEO Rebecca Lloyd said.
