ANZ Wealth has launched its OnePath Steps Challenge, a 90-day pilot program that encourages and rewards active lifestyles among OneCare customers.
Selected participants can use their wearable fitness device or a mobile phone fitness application to track their steps and will receive a WISH e-gift card each time they achieve 10 days of a minimum 10,000 steps per day.
ANZ Head of Life Insurance Gerard Kerr said: “Advisers tell us clients are looking for ways to improve both their health and their household budget, with affordability often being reported as a reason why people overlook the importance of insurance cover.
“By encouraging more customers to live an active, healthy lifestyle, we hope to address the industry challenge of increasing numbers of claims and the impact that has on premium affordability,” he said.
The pilot program is one of a range of initiatives ANZ Wealth is exploring to determine how to drive healthy behaviours, which also includes trialling individual health coaching with well-being professionals.
“The outcomes of these trials will be used to guide the ongoing innovation of OnePath products as part of our continued focus on improving the experience for advisers and their clients,” Mr Kerr said.
The OnePath Steps Challenge commenced Friday 21 July with approximately 3,000 participants.


Join the discussion