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Research reveals clients do know what they want to ask, after all

Research reveals clients do know what they want to ask, after all

As AI is adopted more in financial advice, firms are experimenting with conversational AI to make first contact with clients who are unsure if they need financial advice or who are not yet ready to speak to a person. An Otivo and Borromean report shows that unlike what has been believed, clients do know the questions they want answers to.

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