Adviser Ratings today releases a new build to its digital platform, the Licensee Access Portal, in a huge step forward in its mission to bring about positive change to the advice market by increasing transparency and building trust.
Angus Woods, Managing Director of Adviser Ratings, said, “Our mission is to provide consumers with a high level of transparency and trust when it comes to choosing a financial adviser, while we work to re-shape and re-build the industry sector in the digital age.”
“Our aim at Adviser Ratings is to provide clear advice and direct access to trusted Financial Advisers, within an industry sector that often lacks a level of clarity and human recommendations. We are about bringing trust into an industry sector that has been shrouded in distrust.”
“Adviser Ratings is bringing back the human element when it comes to selecting the right financial adviser, working to clarify consumer choices while increasing the number of Australians reaping the benefits of financial advice,” he said.
A key benefit of the licensee access portal is the powerful data matrix that underpins the entire Adviser Ratings ecosystem, whereby licensees can monitor advisers that are receiving both positive and negative reviews, and take decisive action to maintain the quality of their offering to clients.
Licensees can login to the portal and:
• Manage their brand’s profile
• Monitor client feedback and ratings for their advisers
• Compare their advisers with all advisers in Australia on key standards
• Enable compliance in one user-friendly interface.
The innovative portal builds on the transparency that Adviser Ratings has brought to financial advice, via:
• Client ratings and reviews of financial adviser publicly listed and viewable on the platform
• Empowering consumers by enabling them to see the adviser-licensee ownership structures that may influence their financial adviser’s recommendations.
Matthew Ross, from Roskow Independent Advisory, said: “As a truly independent licensee of financial advisers in Australia, it is essential that we use the licensee access portal to monitor and manage our licensed advisers, so we can sit on the same side of the table as our clients, and monitor what they are telling us.”
Rob Pyne, Director of HPH Financial Planning, said, “The theme of risk management sits at the core of our business and client value proposition. It is in this context that we welcome the Adviser Ratings platform and its capacity to enhance the ongoing review and audit of our licensed advisory team.”
Adviser Ratings currently has more than 23,000 advisers on the platform and has received close to one million site visits. The licensee access portal on Adviser Ratings empowers the financial services industry to monitor and regulate itself, which is a win for consumers, advisers and licenses alike.
