Praemium today announced the launch of a new managed account solution for long-standing client Burrell Stockbroking and Superannuation.
The Brisbane-based stockbroker will offer its new, fully-branded managed account solution to clients in both retail superannuation and investment structures, enabling clients to access diversified Burrell investment portfolios while Praemium takes care of custody and administration.
Managing Director Chris Burrell said stockbrokers are now realising they need to adopt new approaches and technologies to profitably serve clients of all account sizes and types.
“Praemium’s managed account offering enables us to economically serve new and existing clients by focusing on what we do best—managing diversified portfolios—and leaving the administration and reporting to a partner who has the technology and skill to do these things at scale and at the lowest possible cost to our clients,” Burrell said.
Praemium Australia General Manager Anna Itsiopoulos said that Praemium’s flexible approach to partnering helps support Burrell’s business objectives. “As an independent company with a leading-edge managed account platform, we are able to deliver solutions for our clients without the challenges that are commonly faced by platforms owned by vertically-integrated financial institutions,” Ms Itsiopoulos said.
