Bell Direct, a leading online share trading business, has renewed its successful partnership with HSBC Australia to provide an integrated share trading platform for the bank’s customers.

Arnie Selvarajah, CEO of Bell Direct, said the renewal marks the continuation of a mutually beneficial relationship between Bell Direct and HSBC Australia.

“We are pleased to continue growing alongside HSBC Australia following the launch of our partnership in June 2012,” said Mr Selvarajah.

“Since that time, the award-winning capabilities of Bell Direct’s online brokerage platform has expanded further to provide an even better client experience. We look forward to continuing to grow with HSBC Online Share Trading in this market.”

Graham Heunis, Head of Retail Bank and Wealth Management, HSBC Australia, said: “Investing in equities is a cornerstone of many Australians’ wealth management strategies, and our strategic relationship with Bell Direct allows us to offer customers access to an award winning platform.

“We are pleased to renew this relationship and continue to provide a full range of wealth management solutions to support our customers’ ambitions.”

Bell Direct’s integrated share trading platform technology allows fast and consistent execution of trades via a client-friendly user interface that delivers an exceptional trading experience as well as providing valuable insights and tools to help investors make smarter investment decisions.

Bell Direct has won numerous industry awards for its cost-effective technology solutions, including once again topping the list of stockbrokers for overall customer satisfaction, according to the recent Investment Trends Australian Online Broking Report.

“We are committed to delivering an exceptional trading experience that combines usability with innovations in our technology,” Mr Selvarajah said. “Ultimately, we want all investors to have access to the right tools, support and features to trade with confidence.”

Bell Direct is owned by Bell Financial Group Ltd. (ASX: BFG), a leading Australian full service broking and financial advisory firm with a strong track record of providing high quality professional advice to private, institutional and corporate investors.

Source: Bell Direct

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