Leading data specialist Empirics today announced a substantial growth in its business with the addition of four of Australia’s largest superannuation funds to its client base: AustralianSuper, Cbus, HESTA, and Hostplus.
Together these four funds manage over four million industry super fund member accounts.
Under the new arrangements, Empirics will provide its MarketSuite platform to each of the funds – offering access to its data integration and analytics, predictive analytics, campaign management and social listening tools designed to target, understand and predict member behaviour.
Empirics forms part of Link Group’s Information Digital and Data Services division. The announcement follows Link Group’s acquisition of the funds’ administrator Superpartners in December 2014 and is the next step in Link’s broader integration process to migrate the funds on to its own administration platform over the next two years.
Empirics Chief Executive Officer Darrell Ludowyke said the company’s unique analytics offering meets growing demand from funds to drive more effective member retention, engagement and reporting strategies.
“The Empirics business has gone from strength to strength in the past year, and we have really consolidated our position at the forefront of providing data analytics and related services to super funds.
“The MarketSuite platform is improving member engagement, enabling funds to segment membership, analyse and predict member behaviour and provide a more targeted and relevant experience for members more than ever before,” Mr Ludowyke said.
Empirics is a leader in data analytics for super funds, providing data visualisation, analytics and communications services to over 25 major super funds in Australia who today represent nearly 10 million super fund members.
