The Association of Financial Advisers (AFA) is calling on all adviser members to update their AFA online profiles in anticipation of the launch of the AFA’s Your Best Interests (YBI) consumer-facing website and TV series.
The TV series will premiere on Channel 4ME (Channel 74) on Tuesday June 30 at 8pm. The website will go live the same day.
“We believe YBI breaks new ground in terms of consumer education and engagement,” said AFA CEO Brad Fox. “One of the first things we believe it will do is improve the financial literacy of consumers by breaking through the jargon that litters our industry and translating it into consumer-friendly language.”
YBI will also provide information that will help consumers become more comfortable with the financial choices they need to make and to recognise triggers for when they need advice from financial experts.
“When this need arises, YBI will provide Australians with the ability to connect with and engage an AFA financial adviser,” Mr Fox said.
The AFA is therefore calling on all adviser members to visit the new website to ensure that their online profile details are correct and reflect who they are and their areas of expertise.
“The best profiles stand out because they speak about the adviser, not just about what the adviser does,” Mr Fox said.
It is also important that adviser profiles include a street address.
“A street address, not a PO Box, is important as the Google maps-based search function will not work properly without one,” he said.
“We want to make it very easy for Australians to connect with AFA advisers who, when they become AFA members, sign up to a Code of Conduct that requires them to act with the utmost integrity which encompasses the highest standards of professional conduct, honesty, and ethics.”
Advisers can update their profiles on the new AFA website, or visit www.yourbestinterests.com.au for more information.
Source: Association of Financial Advisers (AFA)
