Banking and wealth management group MyState Limited (ASX: MYS) today announced the appointment of Mr Huw Bough as General Manager, Sales and Distribution.
Mr Bough will drive MyState Limited’s sales and distribution strategy across MyState Limited’s retail banking brands, The Rock and MyState Financial, in both direct and broker channels as well the Group’s wealth brand MyState Wealth Management.
The appointment reflects the Group’s continued focus to improve products and services to direct and third party banking and mortgage origination channels and reinvigorate its distribution capability.
Managing Director and Chief Executive Officer of MyState Limited, Mr Melos Sulicich, said, “Huw brings a considerable breadth and depth of experience that will strengthen our sales, distribution and customer service capability in both direct and broker channels and I am confident that he will propel our efforts to invigorate our sales and customer proposition.”
Mr Bough said; “What attracted me to the MyState opportunity was a sincere belief increased competition is good for consumers and the MyState brand has the potential to deliver a truly customer centric focus.”
Mr Bough joins MyState from Westpac where he was General Manager, RAMS Franchise Business. In this role, he led the franchise channel of one of Australia’s most successful nonbank lenders. Previously, he was Westpac’s General Manager Mortgage Distribution.
Mr Bough commences with MyState Limited on 13 August 2014.
