The Association of Financial Advisers (AFA) has appointed past president and current treasurer Brad Fox as CEO.

Fox had been acting as interim CEO following the resignation of Richard Klipin earlier this month and he will officially take up the position on January 14, 2013.

AFA president Michael Nowak said Fox has played a pivotal role in helping to shape the AFA over the past five years.

“Brad has represented the AFA with distinction in a number of key capacities,” he said.

“He has been a member of the Board since 2007 and became the inaugural chair of the AFA’s GenXt initiative, leading and inspiring new entrants to the profession. Brad was also a winner of the AFA Rising Star Award in 2008.”

Fox (left) was part of the AFA team that represented members in Canberra throughout the Future of Financial Advice reform process, an experience Nowak believes will hold him in good stead.

“Brad’s experience means he genuinely understands the challenges facing financial advice business owners and how that impacts on consumers,” he said.

“To date he has played a significant role in the advice industry. He is the right person to lead the AFA into the future and the AFA Board and staff are extremely excited to be working with him.”

Before becoming an adviser, Fox was the Victorian general manager of the Brisbane Lions Australian Football Club.

“This was a role that required a similar skill set to that of AFA CEO in that it was about representing members, providing industry leading events, working with corporate partners and liaising with media and other key stakeholders,” said Nowak.

Fox is also a former professional AFL player for the Essendon and Richmond Football Clubs.

“I have been very fortunate to work with great leaders throughout my life and I look forward to applying my skills for and on behalf of the advice industry,” said Fox.

“I am passionate about the need for more Australians to receive life changing financial advice. Leading the AFA is a great opportunity to help the advice profession influence, educate and change consumer behaviours around building, managing and protecting wealth.”