Sarah Abood

Sarah Abood is CEO of the Financial Planning Association. She has over 25 years’ experience working in the financial services industry and is a passionate advocate for financial planning.

Sarah has a deep understanding of the financial planning profession, and the demands of running a financial planning practice. This was gained from her nine years as CEO of Profile Financial Services, a privately-owned and self-licensed financial planning firm and FPA Professional Practice.

Prior to commencing as FPA CEO, Ms Abood held the position of chief operating officer at HOPE Housing Funds Management. She has also worked in senior change and transformation, and marketing roles for some of Australia’s leading financial institutions.