Adam Tucker is a director of Beddoes Institute. He is is active in market research, marketing strategy and communication practice. He enjoys being able to work within the highly energetic and innovative team at Beddoes Institute and his favourite tasks are market research design, data analysis, strategy design and implementation. Tucker has a strong passion for coaching the team responsible for producing the results and is highly sought after for market research, regulatory work, facilitation of advisory boards, strategy workshops and sales staff training. He currently works in Australia and the USA, on accounts that include those for Merck, Novartis, Janssen-Cilag, Lilly, Boehringer-Ingelheim, Baxter Healthcare, Pfizer, Hospira, Gilead, Novo Nordisk and Nutricia.