Centrepoint Alliance, Australia’s leading non-aligned financial services organisation, has rebranded; bringing its various businesses together under one simplified umbrella with a new visual identity, and one central and easy to navigate website.
Rebranding as one entity is a critical step in Centrepoint Alliance’s transformation strategy to improve the quality of advice and financial outcomes for Australians.
Centrepoint Alliance’s businesses will now operate as a single brand with related sub-brands, which will bring together the strength of the collective businesses, and its strong community of clients.
The newly simplified business structure is categorised into four groups:
. Associated Advisory Practices will be known as Centrepoint Alliance Licensee Solutions;
. Alliance Wealth and Professional Investment Services will be known as Centrepoint Alliance Financial Advice;
. Centrepoint Alliance Lending and Centrepoint Alliance Premium Funding will be known as Centrepoint Alliance Lending Solutions; and
. Centrepoint Alliance Investment Solutions will house Ventura, vMAPS, and platform solutions.
According to Managing Director John de Zwart, the world of financial services has changed, and while Australians can now access information more quickly – they do not necessarily understand it all, making quality advice more important than ever.
Mr de Zwart said, “Centrepoint is well-positioned to take leadership in the industry and set new standards of service for our clients. This newly simplified structure gives our advisers and brokers easier access to our technology, research, training, and investment solutions, particularly for those who operate across multiple business lines.
“That makes it easier for advisers and brokers to lead their business and focus on their clients, which ultimately results in better outcomes for all.”
Mr de Zwart continued to say; “We understand how complex it has become to administer a quality advice firm with rapidly changing technology, regulations, and consumer demands. The combined company will allow our clients to put their customers at the centre of everything they do.
“We continue to attract high quality firms Australia-wide and our focus remains on developing, and delivering, the best advice tools and solutions for our clients and end customers.
“With the quality of our team and our professional culture, we are well placed to bring more value to them in this new world of financial advice.”
