Zurich Financial Services Australia (Zurich) has launched a new discount, Zurich SmartValue, designed to offer extra value to clients protecting themselves and their loved ones.
Available from 2 May 2016, the SmartValue discount offers eligible policyholders a five per cent discount on both their death and income protection covers when both are taken with Zurich.
The discount also applies to any other lump sum benefit added to that death cover, meaning a package comprising death, TPD, trauma and income protection would qualify for the SmartValue discount on all covers.
Zurich Life and Investments General Manager, Philip Kewin, said the SmartValue offer was designed to not only make cover more accessible but also to encourage customers to put the most important cover ‘foundations’ in place.
“One of our Blueprints for the Future has been to support advisers with product innovation, underpinned by a focus on simplicity, affordability and sustainability,” said Kewin.
“With SmartValue we have addressed all three areas, introducing an easy to understand discount which makes cover more affordable now, and in the future.
“But we also wanted to encourage customers to put the building blocks of death and income protection in place, which is why we are rewarding them for doing so,” he said.
At the same time, Zurich has reduced income protection premium rates by 10 per cent for some white collar professionals.
“These pricing initiatives will enable advisers to recommend cover packages with far more confidence about both the affordability and the quality of the underlying products, two factors that are becoming increasingly important in the current market environment,” said Kewin.
Zurich’s quote and apply platform – ZXpress – has already been updated to reflect the new pricing with the SmartValue discount applying automatically to eligible new policies.
