The Association of Financial Advisers (AFA) has announced that one of Australia’s largest superannuation funds, Sunsuper, has taken up a silver partnership with the AFA.
Sunsuper is a national profit-for-members super and retirement business with more than one million members and $33 billion in funds under management. Sunsuper’s Board comprises equal representation from member and employer organisations, as well as a director who is not an appointment of either shareholder body.
AFA CEO Brad Fox said the partnership reflects a cultural alignment around the value of financial advice between the AFA and Sunsuper. “Like us, Sunsuper believes in advice, is pro-adviser and can help us deliver on our strategic vision of great advice for more Australians,” he said.
Mr Fox said transformation of the financial advice profession is underway and advisers may need to challenge their thinking around who their clients and potential clients really are.
“One thing everyone agrees on is that financial advice needs to be consumer-centric,” he said. “That means helping people from all walks of life with their financial advice, insurance and superannuation needs, be they bank customers or members of credit unions or members of superannuation funds – because all Australians share the same need, the need for great quality advice. Advice is so much more than a connection to product.”
Sunsuper National Manager – Retail Distribution and Advice, Anne Fuchs, said Sunsuper deeply believes in the power of financial advice.
“We have partnered with the AFA to help contribute towards the ongoing professional development of their members, particularly in the area of behavioural finance,” she said. “We will soon release more details of a key initiative with the AFA that will help broaden the thinking about consumer behaviour and financial decision making. We believe that is an area of big opportunity for advisers to deepen their relationships with their clients and we are looking forward to contributing.”
Source: afa
