The many numbers behind your marketing ROI
To arrive at a meaningful measurement of ROI on your marketing budget, there are many numbers and metrics to consider along the way – starting with a few in your strategy.
October 09, 2017
Profile: Fun lifestyles, ambitious life goals can mix
Cara Brett’s knack for numbers led her to launch Bounce Financial, where she helps younger clients realise they don’t have to choose between home ownership and enjoying themselves.
October 09, 2017
Professional Planner, Zenith reveal Fund Manager of the Year
The prestigious Professional Planner | Zenith Fund Manager of the Year – and 18 other winners – have been revealed to a record 350 guests at the Ivy Ballroom in Sydney.
October 06, 2017
AMP to announce University Challenge finalists next week
Five teams in the AMP University Challenge will be notified next week that they’ve made it through to Finals Day, and the last two challenges, to be held in Sydney on October 27.
October 06, 2017
Reflection: TPB makes clear what’s professional
A draft information sheet the Tax Practitioners Board sent out this week makes clear that being a professional association means getting serious about corporate governance.
October 06, 2017
Final word: Losing hair, gaining perspective
A fit of righteous indignation gets put in check by the realisation that the good and bad times are all relative and we were all once young and foolish.
October 06, 2017
A smoother path to equity returns
Advisers are trained to correlate high returns with higher risk, but managed volatility investing could rewrite those rules.
October 06, 2017
Stubborn beliefs about women, men and money
Paying women more and decreasing the gender pay gap will have more benefits than just making women better off financially. Changing people’s beliefs is a big hurdle in the way.
October 05, 2017
Yes, you can be positive about our economy
Australia faces its challenges, most notably under-employment and a lack of coherent policy out of Canberra. But the recent reporting season and other signs justify optimism.
October 05, 2017
Video: Stretched valuations cause for concern
Asset prices are indeed strained but growth continues. What comes next depends on whether inflation rears its head and what steps central banks have to take with interest rates.
October 04, 2017
Financial planners say reinvention will be key to success
An overwhelming majority of financial planners believe they’ll need to reinvent their business to stay relevant a decade from now, a Professional Planner poll has found.
October 04, 2017
Learn to avoid the SMSF capital gains trap
When a unit trust sells an asset for a profit, resetting the cost base of the units grants benefits only if the trust is wound up the same year the investment is sold.
October 04, 2017
