Can’t touch this: Marketing a service versus marketing a product
Marketing a financial advice business is nothing like selling hamburgers or electronics. Anthony O’Brien writes about the need to focus on the client outcome rather than your services.
Marketing a financial advice business is nothing like selling hamburgers or electronics. Anthony O’Brien writes about the need to focus on the client outcome rather than your services.
Professional Planner is the leading voice for financial planners where they can learn about industry standards, get news, information, debate and develop new ideas.
We acknowledge the Traditional Custodians of this land upon which Conexus Financial sits, the Cadigal of the Eora Nation. We recognise their continuing connection and unique cultural and spiritual relationships to the land, waters and community. We pay our deepest respects to them and their culture, and to Elders both past and present.
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