Sentry Group CEO and Chairman Murray Hills has announced that the national licensee has partnered with IRESS to provide a customised technology solution for its advisers that will assist them to grow their practices by maximising business efficiency and delivery of compliant advice, client service and engagement.
Commenting further, Murray Hills said, “Branded and promoted as SENTRAK, the technology solution has been developed in close partnership with IRESS and demonstrates the national licensee’s commitment to the principles of best practice and future proofing the practices of its advisers.
“Furthermore, it will strengthen Sentry’s position and reputation as an innovative, adviser focussed leading independent licensee. SENTRAK will deliver a myriad of facilities including production of SOA, CRM, revenue management and flows, streamline administrative activities and many more”.
The SENTRAK project has been overseen since its inception by Sentry’s Executive Director & Head of Business Solutions David Newman and it will go live through a gradual roll out through the group’s adviser network commencing in July.
Testing has been extensive and the end-to-end solution goes far beyond compliance, production of an SOA and recording client details on a CRM database said David Newman.
“From inception, our goal was a flexible technology platform that enhances adviser / practice efficiency and effectiveness; the simplification and improvement of work flows; revenue streams; marketing and business growth aspirations – that are all integrated and supported by the Sentry licensee framework.
“In addition to improving the effectiveness of current Sentry practices, it will significantly improve the time taken by new practices joining the national licensee to integrate and get up to speed with our processes and practices – as well as how best to take advantage and utilise the many programs and facilities available to advisers and principals as part of Sentry’s marketplace offering”.
A further feature of the technology will be its integration and facilitation of alliances and relationships between the licensee, its advisers and industry partners and product / service providers.
IRESS State Manager for Wealth Management (WA & SA) Jeff Gibson said, “IRESS is delighted to have been selected to partner with Sentry. Using IRESS’ XPLAN solution we are looking forward to helping Sentry introduce SENTRAK to their advisers and partnering with them in the longer term to provide innovative technology solutions for their practices.”
