National Australia Bank (NAB) today launched a new recruitment campaign aimed at attracting the best and brightest financial planners in the industry.

The initiative is part of NAB’s ongoing focus on building a more engaging experience for customers by providing them with the right help, guidance and advice to make key financial decisions.

NAB Financial Planning General Manager Paul Fog said it is an exciting time for advisers to become part of the NAB network.

“The customer is at the centre of everything we do, which means providing our advisers with the tools, insights and efficiencies they need to meet changing consumer needs,” Mr Fog said.

“We make a point of aligning adviser roles to match customer life stages, and giving them the resources and ongoing professional development they need to deliver greater value for customers.”

As part of its commitment to supporting advisers, NAB has introduced new service propositions and strengthened its capability of advice offerings to customers.

Through projects focused on obtaining a deeper understanding of the customer and their attitudes towards financial advice, NAB has also developed tools that simplify the advice process, and allow advisers to spend less time on process and more time having conversations with customers.

“Our focus is on strengthening the business, and that means improving our customers’ experience through all touch points.

“There is a lot more to do, but we’re excited about the opportunities ahead of us.

“There’s a real enthusiasm running through the business at the moment, highlighted by NAB Wealth’s half year results, which demonstrates our turnaround with cash earnings up 28% over the 12 months to March 2015.”

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