– Remains industry’s ‘most recommended’ broker for fourth consecutive year
– Innovation key driver for consistent growth and attracting switchers
CMC Markets Stockbroking has almost doubled its frequent trader primary market share says the key findings of the Investment Trends 2014 Second Half Online Broking Report.
A hallmark of this value broker, CMC Markets Stockbroking developed its Frequent Trader Program to deliver a tailored broking solution for three types of stockbroking trader – ‘Classic’, ‘Active Investor’ and ‘Premium Trader’ tailoring the technical features and pricing for each group.
In the Investment Trends 2014 Second Half Online Broking Report, CMC Markets Stockbroking achieved the highest client satisfaction for the following eight categories:
– Active trader platform
– Education materials/programs
– Ease of website navigation
– Reporting positions and transactions
– Functionality of website
– Brokerage cost
– Charting
– Value for money
For the fourth consecutive year, the newly released findings also show that CMC Markets Stockbroking retains the highest advocacy score in the industry* maintaining the company’s benchmark as Australia’s most recommended stockbroker.
Steady primary market share growth and the attraction of switchers establish CMC Markets Stockbroking as Australia’s third largest online broking company within the frequent trader segment.
Andy Rogers, Head of CMC Markets Stockbroking says rewarding frequent traders and delivering incredible value to frequent traders is what sets us apart from the rest of the industry and has had proven results in achieving growth.
“Now more than ever, frequent traders are seeking value differentiators in conjunction with an online trading platform that can offer the best tools and functionality, coupled with customer service excellence and education. Clearly the Investment Trends online broking report results show that CMC Markets Stockbroking is attracting frequent traders through its compelling value and service offering, which is underpinned by market beating brokerage rates” added Rogers.
The Investment Trends 2014 Second Half Online Broking Report identified that the Australian market grew slightly (2%) in the twelve months to January 2015, which was driven by dormant traders coming back to the market.
The new report highlights CMC Markets Stockbroking is successful in winning greater market share and attracting switchers from its competitors, which is a core strategy for CMC Markets Stockbroking.
“Through innovation, CMC Markets Stockbroking will continue to attract switchers. We already have a compelling offering for the frequent trader and through quality education and innovative partnerships we continue to reduce the barriers for bank-aligned broking customers to switch to us – which is where we will see most growth stemming from,” says Rogers.
Margin Loan Investing
The new report also highlighted that among frequent traders likely to switch, margin loan offers became a significantly more important niche feature.
CMC Markets Stockbroking identifies this section of the market as one of growth and opportunity in the next 12-18 months on the back of its seamless real-time connectivity with Leveraged Equities which has one of most comprehensive margin loan products in the market.
“Since the GFC a number of self-directed investors have geared their investments to gain tax benefits and greater market exposure that access to more trading capital can provide and we hope to see this as another key driver for bank-aligned traders to switch to us,” said Rogers.
Best Education Offering
CMC Markets Stockbroking won the Investment Trends award for ‘Best Educational Materials”.
Rogers added, “Our award-winning educational materials have industry-wide recognition and are a cornerstone of our offering. In addition to our local and global analyst team, whom are highly respected in the industry, we have pioneered a number of strategic partnerships that enable CMC Markets Stockbroking to offer our clients the best crop of the latest investment options and information available in the industry”.
Ground breaking partnerships
CMC Markets Stockbroking became the first broker to offer Australian investors with access to the following niche features and ground breaking services, to assist them in generating wealth and reaching their investment goals:
– Margin Lending facilities enable traders to gear their share trading with a linked margin loan
– ASX mFund settlement service, offering clients a more efficient way of buying and selling unlisted managed funds.
– ASX Options Value Broker.
– theScreener‘s star-rated reports on ASX and global stocks.
– Trading Central’s live technical analysis.
– Portfolio management and tax tools by Sharesight, which significantly reduce administrative tasks and reduce the burden of taxation returns.
In the coming months CMC Markets dedicated in-house IT experts plan to unveil more innovative proprietary technology to its stockbroking customers – demonstrating to those traders considering switching that the best platform, features and tools are attainable alongside best value.
