Queensland MP Bert van Manen has become an ubiquitous voice in advice.

As a former adviser, the member for the Gold Coast electorate of Forde is comfortable speaking about the challenges advisers face and does so on numerous platforms, from parliamentary joint committee enquiries to industry and association events.

“I had my own advice business for nearly 12 years before entering politics so I have a good understanding of how advice can help people,” he tells Professional Planner.

He also holds considerable influence within the government; van Manen has served as chief whip since 2019, which means it’s his job to make sure liberal party members toe the sitting government’s policy line.

Van Manen is probably most well-known in the advice industry for his defence of insurance advice commissions. After labour’s shadow treasurer Stephen Jones said his default position was that commissions were “inherently conflicted” at the AFA’s annual conference in March, van Manen said they were a “perfectly valid” form of remuneration.

It’s a position he’ll maintain through Treasury’s upcoming Life Insurance Framework review and an election most have pencilled in for November.

“What we need is a model of remuneration that Australian people who need advice – and particularly insurance advice – are willing to pay for,” he says. “I’ll continue to advocate those views.”

The MP also has firm views on what the key steps are to fixing advice. Better regulation plays a part, he explains, and better communication between regulators and industry. Licensees need to take ownership of the issue, however, and get better at setting internal compliance parameters that are in line with ASIC’s.

“There is a lack of understanding about ASIC’s position as opposed to the views of compliance officers in dealer groups,” he says, adding that breakdowns in communication have led to compliance officers taking “a much stricter and more conservative view”.

It’s a view shared by ASIC commissioner Daniele Press, who said “overly conservative” licensees were hampering scaled advice.

The questions van Manen has put to ASIC at a series of PJC enquiries have stood out for being salient and well-framed. While other MPs tend to reach for sensationalist charges, van Manen has a firmer grasp on what’s within the regulator’s advice purview and where they might have failed in their duties.

“ASIC needs to be held to account for what it does but it also has a vital role to play,” he says.

At one point the MP had a bird’s eye view of that role. Van Manen’s ex-business partner Andrew Cosgrove was investigated by ASIC after their advice business went into administration in 2012, and Cosgrove subsequently pleaded guilty to three charges of breaching his director’s duties.

Scoped advice key

Van Manen knows that while a lot that needs fixing in the advice industry, the advisers themselves have a role to play, and the MP believes a key part of that role is embracing scoped advice.

He knows well that ongoing fee relationships are beneficial to advice businesses as well as clients. But he’s also aware that consumers are increasingly after limited or episodic advice under defined fee-for-service arrangements.

“I think there is value in those one-off pieces of advice that are more general in nature,” he says. “Over time there’s potential for those clients to turn into more, it’s about building that relationship.”

The MP’s views on advice remuneration follow that of his perspective on insurance advice commissions. Freedom of choice is sacred, he believes, and anything else – apart from robust disclosure – only serves to stifle the process.

“It’s one of my frustrations with the LIF legislation, I don’t believe we should be in the business of dictating how people should be remunerated,” he says. “What’s important for me is that the clients fully understand what they’re paying and who they’re paying so they can make an informed decision.”

While some put commissions and vertical integration in the same ‘conflicted’ basket, van Manen marks a clear line of demarcation; while commissions make sense for both sides of the insurance advice relationship, vertical integration exists to serves the product provider.

“My philosophical position is there should be no vertical integration,” he says. “You don’t have GPs employed by pharmaceutical companies and you don’t have accountants employed by the ATO. If we wish to have a truly professional industry we need to separate product and advice.”

Credit where it’s due

As well as acknowledging the many problems plaguing the industry, van Manen makes a point of paying homage to those at the coalface.

“I want to take the opportunity to thank the professional advisers in the industry for the job they do,” he says.

Advisers make the lives of millions of Australians better every day, he notes, with little or no thanks from anyone but the people they serve.

“They don’t make a big song and dance, they’re busy running their businesses and helping their clients,” he says.


4 comments on “Bert van Manen: The advice industry’s inside man”
    Jeremy Wright

    I have met Bert and he is the most knowledgable person in Canberra, who from experience, a broad intellect and the ability to listen, has the right capabilities to make some positive change.

    Bert is 100% correct around scaled advice. ASIC it appears are also realising that most Licensees have taken their own Legal advisers Regulatory interpretations and opinions and structured their Business models towards an unworkable position where they are causing advisers to be put through a maze of red tape and restrictive conditions that has pushed up the cost of advice and taken most Australians out of reach from being able to get scaled advice, or any advice for that matter.

    Bert and ASIC need to understand, that even though they are recognising there are issues, everyone has now been entangled in the same Legal miasma that is causing the slow strangulation of the Financial Planning industry and to date, no-one appears to know how to fix it.

    If we continue arguing about Legal Interpretation, which Lawyers are paid to do, with no clear path forward that reduces Legal and Regulatory complexity, then we are doomed to keep repeating the same mistakes.
    In the mean time, while the Life Insurance Industry Life blood flows away, (which are the Advisers who helped build the Industry) Australia’s new way of fixing things, is NOT to put a bandage on and reduce blood loss and eventual death, rather, the brand new Best Interest Duty is to put in place a series of meetings run by Lawyers to determine if the choice and colour and interpretive design of the said bandage, which will conform with a holistic approach to how a patient should be interpreted, then set out in a manner that does not cause undue opaqueness—- Oh goodness me, it appears the patient has lost too much blood and now is in a critical and Life threatening position that will now require 100 times the cost of the bandage that would have stemmed the blood loss, which means we will need to convene another series of meetings to clarify how we can improve our processes.
    And the merry go round continues.
    Bert is our best hope, though if we think Lawyers are the answer to our problems, then prepare to watch many more thousands of advisers exit the Industry and millions more Australians being left out in the cold without even a bandage.

    What is required is for the Government to ask Advisers what it will take for them to stay. All the rest is Legal Interpretation.

    Daryl La' Brooy

    So what action is the government going to take to fix the problems Bert identifies? If conservative Licensees are the problem why isn’t the government directing a task force be set up right now to work with industry and associations to provide explicit guidance on how to work with legislation and regulation to provide consumers with a simple and straightforward outcome? Talk is cheap its time now for concerted positive action!

    Brett Wright

    Thank you Bert van Manen, safe to say the industry fully supports your position on Life Insurance advice needing simplification, commissions needing to stay as a valid option for covering the cost of risk advice and making it easier to provide specialist/scaled risk advice.

    Changes need to be made, there is not much time left for the life insurance sector to avoid a collapse – currently there is no light at the end of the tunnel to encourage risk advisers to continue past this year and to encourage financial planners to not scope out risk advice, because the costs and compliance risks to provide life insurance advice have made it unviable for advisers to serve 90-95% of consumers (based on research and consumer data).

    The life insurance industry cannot continue on a cross subsidisation model with investment and super advice. Consumers need to be able to put in place their advised life insurance quickly and simply as a foundation/first step of their advice journey.

    Christoph Schnelle

    Bert Van Manen is doing an excellent job. He knows what the issues are and what needs to be done about them. Thank you.

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