Zurich Financial Services Australia (Zurich) is pleased to announce the appointment of Marc Fabris to the newly created role of Head of Digital within its Life and Investments business.
In this role he will lead the next phase of Zurich’s strategy to become more digitally engaged with its customers and distribution partners, overseeing a team comprising web producers, digital strategists and marketing automation specialists.
Mr. Fabris returns to Australia fresh from a three-year assignment at Zurich’s global headquarters, where he served as Global Life Head of Digital Marketing.
In welcoming Mr. Fabris back to Zurich’s local business, General Manager Life and Investments, Philip Kewin said Mr. Fabris’ passion and expertise has been a significant contributor to Zurich’s local reputation as a pioneer of innovation and technology, exemplified by the development of Zurich’s first to market mobile quotation app, as well as driving the development of the iPad app, ‘iRisk Advisor’, at a time when apps were still in their infancy in the Australian life insurance market.
“Marc was one of the first to understand the convergence of mobile technology and social media and its implications for the way insurers could engage with its customers, distributors and the wider community, a vision which resulted in Zurich launching several ‘first to market’ apps, ranging from mobile quoting to augmented reality,” said Kewin.
“He also understood the possibilities to drive both efficiency and improved client service by supporting market facing digital solutions with the right infrastructure, and he was the chief architect of Zurich’s market leading daily data feed solution.
“Marc has a well-deserved reputation amongst the IFA community as a digital pioneer and fintech advocate, and we are excited to welcome him back.” said Kewin.
One of Mr. Fabris’ first priorities will be to oversee a major revamp of Zurich’s local websites.
