ING DIRECT Living Super has significantly expanded the numbers of shares available on its investment menu, extending the share trading platform to include securities within the S&P/ASX 300 index and adding 26 additional funds to the ETF menu.
The expansion of the share trading menu is a direct result of increased demand by clients and their advisers. According to research by CoreData (see note 1), the appetite for share trading through superannuation is growing year on year, with more than 70 per cent of retail superannuation investors saying they are interested in using ETFs, LICs and direct share trading options.
Mark Woolnough, Head of Third Party Distribution at ING DIRECT, commented: “Investors are increasingly looking for control of their superannuation, which asset classes like direct share trading and ETFs offer. It’s one of the reasons that direct investor offerings like Living Super have experienced such rapid growth in the past few years. Advisers and their clients have been asking for more in terms of direct investment options, and we have delivered.”
The expansion of ETFs available through ING DIRECT Living Super comes at a time when strong growth for the ETF market is predicted, with a recent report by EY (see note 2) suggesting current financial market volatility could play to the advantage of the ETF industry.
ING DIRECT Living Super has also recently launched an online corporate actions facility, to make it easier for advisers to manage their clients’ corporate actions.
Notes:
1 CoreData Member Retention Report, November 2015
2 EY Global ETF Survey 2015, “ETFs: a positive force for disruption”, October 2015
