Australia’s largest life insurer TAL is hosting an exciting event in Sydney next week as part of MoneySmart Week.

The TAL Imaginarium will give people the chance to bring their futures to life through personalised illustrations completed in real time by professional artists.

The drawings will come to life on large digital screens as people talk about the lives they’ve created and the futures they imagine.

The event is part of MoneySmart Week’s efforts to improve financial literacy in Australia and aims to persuade people to “protect what’s precious.”MoneySmart Week runs from 1-7 September, and Thursday 4 September focuses on insurance. The day’s theme is “protect what’s precious” and the TAL Imaginarium has been created to help people stop, think and reconnect with what’s really important to them.

TAL Group CEO Jim Minto said: “We invest a lot of time and energy in building our lives and working towards our dreams. At TAL, we are passionate about helping Australia to sleep better at night, so we are right behind MoneySmart Week’s campaign to persuade people to protect what’s precious to them. Many don’t realise that their ability to earn an income and maintain their future lifestyle is their most important asset that needs protection.”

“The Imaginarium is a fun and engaging way to get people to focus on the important things in life.  Financial literacy is an essential life skill but one that too few Australians have. Whether you are struggling to make ends meet or have plenty of money to spare, financial literacy and financial protection are hugely important.”

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