Risk-specialist dealer group Affinia hopes sweet words and grand romantic gestures will win the affections of advisers who feel unloved by their present licensee.
Life insurer TAL launched Affinia late last year and the dealer group launched a cheeky recruitment campaign on Valentine’s Day to boost its number of risk-specialist advisers nationally. “We are having a bit of fun with Valentine’s Day, but we are very serious about building Australia’s leading risk-specialist licensee,” said Craig Parker, head of Affinia. “The relationships that advisers have with their dealer group and the relationships that advisers have with their customers are increasingly long term, built on trust and a deep understanding of needs.”
Since first taking the Affinia concept to market in October, TAL has made it clear that the licess would aggressively look to partner with advisers who are specialists in risk and who want an alternative to a traditional dealer group.
“From talking to risk specialists around the country, we know there are many advisers out there who feel left out in the cold by the traditional dealer groups,” said Parker. “They’re fed up with being the poor relation of their wealth management cousins, and bored by the same-sameness of most dealer groups.”
While romance may wax and wane, Parker is also quick to offer a longer term commitment to doe-eyed advisers looking for a change.
“Our values will help us build long-term relationships with our advisers and clients. Our values demonstrate that we’re serious about building a community of like-minded risk specialists who are passionate about our role in the community,” he said.
A spokesperson for Affinia said the dealer group has so far experienced high levels of interest with the largest number of enquiries coming from risk-specialist advisers with practices in the business growth phase.
To read more about Affinia from our archives, click here.
