Advisers beat banks in fostering client loyalty
Financial advisers are having some success in developing the sort of close relationships that build trust with clients and underpin the fledgling profession crucial to so many stakeholders. According to research released by the Financial Services Institute of Australasia (Finsia), financial service providers able to develop “professional relationships with customers over a period of time have a distinct advantage over others in positively influencing their perceptions of fairness”.
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