Marketing the value of advice to Australians
If financial planners want to convince Australians of the value of advice, they need to emphasise the results, according to marketing and communication experts Step Change. "People don’t want advice. People don’t buy products and services - they buy benefits." Professional PlannerHUB hosted its inaugural live event for members on Tuesday night, giving them a chance to have their toughest marketing problems solved within nine minutes.
On Practice
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