Duncan McPherson

As CEO of Link Advice, McPherson leads a business aiming to make advice assessable and affordable to all Australians. Through the provision of hybrid advice services including digital, telephone and an adviser platform he believes we can improve financial inclusion. As Certified Financial Planner with over 20 years’ experience in financial advice, McPherson wants to make advice less intimidating and complicated by focusing on solving problems from the perspective of the everyday Australian and keeping it relevant and simple. Link Advice is a diversified financial advice business providing support to corporate and industry funds with general and intra fund advice over the phone, digital advice along with advice services and advice platform. Link Advice conducts over 20,000 advice appointments each year helping everyday Australians to make the most of their retirement savings.