Craig Phillips

Financial advisers pursuing independence through self-licensing or licence-only models significantly underestimate the true cost of freedom, particularly the opportunity cost created by time diverted away from clients and into compliance, governance and administration.

In-depth interviews with advisers who have transitioned away from dealer-group licensees in recent years, combining qualitative insight with detailed modelling of financial, time and operational impacts across advice firms of different sizes, reveal that the desire for independence is often driven by autonomy, control and business ownership.

But our latest research report, Independence Trip Hazards: The Opportunity Cost of Freedom, shows that the practical reality is that many advisers are replacing one form of constraint with another, often trading licensee oversight for regulatory accountability, operational complexity and personal capacity strain.

Independence is often framed as liberation, but what we’re seeing is advisers replacing one form of constraint with another. The difference is that this time, the burden sits entirely with them.

Increasing numbers of advisers are questioning the value proposition of traditional dealer groups and exploring alternatives such as operating their own Australian Financial Services Licence (AFSL) or adopting licence-only arrangements.

These models promise flexibility and long-term equity, but the full implications are rarely understood upfront.

Three costs of independence

Advisers must contend with three core cost categories after leaving a full-service licensee: external supplier costs, opportunity cost and “mental load” cost.

External supplier costs include compliance consulting, audits, technology platforms, research subscriptions, paraplanning, professional indemnity insurance and regulatory levies. For solo advisers operating their own AFSL, these costs average around $141,000 per year, rising to approximately $221,000 for three-adviser firms and more than $317,000 for five-adviser practices.

While these figures are substantial, advisers often focus heavily on these visible costs while underestimating the second and often larger cost – the value of lost client-facing time.

The real financial shock comes when advisers start to put a dollar value on the hours they’re no longer spending with clients. For a solo adviser charging $350 per hour, the opportunity cost of lost client time is approximately $163,000 per year. For solo advisers charging $550 per hour, opportunity cost increases to more than $256,000 annually.

Breaking down the cost of freedom:

  • Solo advisers operating their own AFSL face average external supplier costs of approximately $141,000 per year, rising to more than $317,000 for five-adviser practices.
  • Advisers running a self-licensed model typically spend between 10 and 28 hours per week on licence oversight, depending on firm size.
  • Even licence-only advisers lose between seven and 22 hours per week to compliance, supervision and governance activities.
  • For a solo adviser charging $350 per hour, the opportunity cost of lost client time is approximately $163,000 per year.
  • For advisers charging $550 per hour, opportunity cost increases to more than $256,000 annually for a single-adviser practice.
  • Six-adviser firms can face opportunity costs of up to $750,000 per year at higher fee rates.
  • Compliance, advice quality assurance and file reviews account for around 60 per cent of the additional administrative workload post-transition.
  • Smaller practices face disproportionately higher per-adviser costs due to the lack of economies of scale.
  • Advisers frequently underestimate the complexity and coordination required to replace integrated licensee technology ecosystems.
  • Many advisers report increased stress, decision fatigue and professional isolation after becoming Responsible Managers under their own AFSL.

Source: CoreData, Independence Trip Hazards: The Opportunity Cost of Freedom

Biggest hidden expense

Advisers running their own AFSL typically spend around 10 hours per week on licence oversight in a single-adviser practice. This figure increases steadily with firm size, reaching approximately 28 hours per week for six-adviser businesses. Even under licence-only models, advisers lose between 7 and 22 hours per week to compliance, supervision and governance activities.

These hours are absorbed by tasks that were previously handled by dealer groups, including advice quality assurance, file reviews, audit preparation, breach reporting, policy updates, training oversight and the coordination of multiple external service providers.

When valued at adviser billing rates, the opportunity cost becomes material. A solo adviser charging $350 per hour incurs an opportunity cost of approximately $163,000 per year. For advisers charging $550 per hour, that figure increases to more than $256,000 annually. In larger practices, opportunity costs escalate sharply, with six-adviser firms facing annual opportunity costs of up to $750,000 at higher fee rates.

Many advisers say they went independent to spend more time with clients, but they’ve effectively given up one full day a week to running a licence.

Compliance complexity

A recurring theme is the widespread underestimation of compliance and governance complexity. Advisers frequently reported surprise at the scale of ongoing administration and the intensity of regulatory oversight once they became licensees in their own right.

Compliance, advice quality assurance and file reviews account for roughly 60 per cent of the additional workload faced by self-licensed advisers. These obligations scale rapidly as adviser numbers increase, particularly in relation to advice supervision and audit preparation.

Many advisers initially assume these functions can be largely outsourced. However, outsourcing does not remove accountability, with principals still required to oversee providers, review outputs and remain personally responsible for regulatory outcomes.

Outsourcing doesn’t eliminate responsibility. Even when advisers outsource compliance, they still carry the accountability, and that oversight takes real time and mental energy.

Advisers also face challenges in replicating the integrated technology ecosystems provided by large licensees. Building a compliant technology stack – including CRM systems, modelling tools, document management and cybersecurity – is often more expensive and less seamless than expected.

The ‘mental load factor’

Beyond financial and time costs, advisers face a third and less tangible burden: mental load.

Once advisers hold their own AFSL, they become Responsible Managers, directly accountable to ASIC for breaches, complaints, audits and governance failures. Many advisers describe heightened stress, decision fatigue and professional isolation after leaving dealer-group structures.

Advisers speak of the constant need to make regulatory and operational decisions that were previously escalated to head office, alongside the pressure of knowing there was no longer a buffer between the practice and the regulator.

Running an AFSL means constantly switching between adviser, risk manager and regulator-facing executive.

While the report does not formally quantify mental load, if this burden were conservatively valued at just 10 per cent of total operating and opportunity costs, it would add tens of thousands of dollars per year to the effective cost of independence for many practices.

Scale matters

The research also highlights a structural tension within the advice profession: independence rewards scale, yet many advisers pursue it to remain boutique and client-centric.

Smaller practices face disproportionately higher per-adviser costs, both financially and in terms of time commitment, while larger firms are better positioned to absorb compliance workloads through dedicated operations or compliance staff.

Some advisers interviewed indicated that, in hindsight, a well-run licence-only model may have offered a better balance between autonomy and operational support, particularly for practices seeking independence without the full weight of AFSL ownership.

There’s no universally right answer, but advisers need to be honest about whether they’re buying freedom, or simply buying a different set of problems

Redefining independence

Despite the challenges, CoreData’s research does not suggest that independence is inherently flawed. Instead, it reflects a profession in transition, driven by a desire for professionalism, ownership and values-based advice.

Advisers who reported positive outcomes tend to plan extensively before transitioning, rebuild external support networks and accept that independence requires a fundamentally different mindset – one that blends entrepreneurial ambition with disciplined governance.

Independence magnifies everything. It rewards clarity, discipline and structure, and it punishes complacency.

Advisers considering independence should approach the decision with a full understanding of all three cost dimensions and ensure they have realistic expectations about the time, responsibility and personal capacity required to succeed outside a dealer-group environment.

Craig Phillips is managing director of CoreData Australia.

One comment on “True ‘cost of freedom’ more than $300k a year – just for one adviser”

    Great Article and Summary.
    Unless there are dedicated humans to handle RM and licensee responsibilities and deep enough pockets to pay for silks when required the trade-off between focusing energy on clients vs compliance seems a huge price to pay for illusionary independence.

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