Shaw and Partners (formerly Shaw Stockbroking) today launched its new brand identity and enhanced service offering, reflecting the company’s evolution into an holistic, non-aligned boutique financial services provider.

The re-branding of Shaw and Partners is the result of a three-year strategic plan implemented by the Board and senior management. It involved a stepped approach to develop and diversify its investment, research and private client advice services to ensure it continues to exceed clients’ growing and changing expectations.

Shaw and Partners ‘ Chairman, Paul Masi, said the company had built a solid infrastructure and financial foundation and had reached the natural point where it needed to take the next step in growth and development.

“As a team we have built a strong and powerful balance sheet and taken a long-term and well-considered approach to investment in our infrastructure. Both of these things have allowed us increase and round out our overall offering for both our retail and institutional investors,” Mr Masi said.

“Our priority right now is to ensure we have the right mix of personnel and services for our clients. We recently acquired some outstanding senior talent to help us expand and enhance both our research and private client advice businesses. We are also very close to appointing a new head of our Institutional business.

“Our new Head of Private Wealth, Earl Evans, has already signed 15 quality practitioners during the past three months alone and more are in the pipeline. This high number of advisers is validation that more and more advisers from other practices, across Australia, recognise the benefits of being part of Shaw and Partners.

“Our strong compliance regime and our cautious approach to organisational growth means we have not seen some of the issues being experienced across the rest of the industry.

“Our teams are non aligned and do not push products. We have a business model that aims to minimise any conflicts of interest. This sets down a solid base for our ongoing and successful partnership with our teams and clients.

“The industry is constantly evolving and we have been evolving with it.”

Mr Masi said the expansion of Shaw and Partner’s institutional business would see an increase in facilitation services as well as further development of its corporate finance offerings. The scope and size of the company’s highly recognised research capabilities will also be expanded to meet the growing and changing needs of clients.

“Our entire business is on a careful growth trajectory, including our private client advice business where we are introducing increased offerings including estate planning, philanthropic services, and enhanced financial planning during the next 12 months,” Mr Masi said.

“The recent opening of our Adelaide office is the final piece in our national network. It rounds out our geographical growth and gives us access to the client bases we believe we can add the most value to.

“We don’t want to be the biggest provider of financial advice but we want to be the best. We want to remain the most trusted by our clients, a goal we believe will be very achievable with these changes,” Mr Masi said.

Source: Shaw & Partners

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