Sarah Abood

Sarah Abood is chief executive of the Financial Advice Association. She has over 25 years’ experience working in the financial services industry and she is a passionate advocate for financial planning. She has a deep understanding of the financial planning profession, and the demands of running a financial planning practice. This was gained from her nine years as chief executive of Profile Financial Services, a privately-owned and self-licensed financial planning firm and FPA Professional Practice. Prior to commencing as FPA chief executive, Abood held the position of chief operating officer at HOPE Housing Funds Management. She has also worked in senior change and transformation, and marketing roles for some of Australia’s leading financial institutions. Abood holds a BA from the University of Sydney, an MBA from Macquarie University (MGSM) and is a Graduate of the Australian Institute of Company Directors.