Written by Simon Hoyle
By the end of June, 2011, Steve Walpole aims to have moved
his financial planning business to 100 per cent fee-only advice. Not one cent
will come from investment products. It won’t have been an easy journey, and
that date is still almost two years away. But Walpole believes he’s
got the right philosophy to get there, and a business plan to match.
Written by Simon Hoyle
Doctors see it
all the time: a patient presents with a com- plaint, and after an investigation
and some tests, ends up being treated for something much
broader. Sometimes the initial symptom can paint an incomplete picture of the
total underlying malady.



“There are some things that occur that
one would argue are outside of one’s control,” says Michael Guggenheimer, chief
executive of AMP Financial Planning (AMPFP). It’s a familiar feeling for many
people involved in financial planning - the sensation that one’s own destiny is
being determined by forces and interests outside the industry.
Late in 2008, Luke Rathborne faced a choice. Having spent several years working for large financial institutions in Australia and overseas, and convinced that financial planning was a long-term career option, Rathborne had to decide how his own future was going to look.





